For years, kiss cams have been a big part of American sports culture. In 2017, Love Has No Labels put a twist on the kiss cam by turning it into a symbol for unbiased love. In a video produced by the Ad Council, fans throughout the stadium cheered for love in all its forms - regardless of race, gender, disability, age or religion.
The Love Has No Labels campaign challenges us to address our unconscious bias ― the snap judgments we make based on what we see, or the little we know about a person ― to be more inclusive. Our support of the campaign is another example of how we are helping to build inclusive communities where all people and viewpoints can thrive. As a company, we invest in all employees through programs that strengthen a culture of inclusion, mutual respect, teamwork and positive engagement. That includes unconscious bias training, rolled out globally to more than 27,000 employees since 2013; inclusion training that had more than 90,000 completions in 2016 alone; and our 11 Employee Networks open to all employees across the globe.
Our partner: The Ad Council
The Ad Council, a U.S. based producer of public service advertising, works with partners across many industries to create awareness and action on a range of contemporary environmental and social issues, including the acceptance of all people with Love Has No Labels. Our work with the Ad Council is in addition to many other partners ― Special Olympics, Vital Voices, The National Urban League, National Disability Institute, U.S. Hispanic Chamber of Commerce, Out & Equal and many others ― who share our common goal of driving inclusion.
“We work with partners like the Ad Council because they are making an impact on our employees and our communities each day through hiring and workforce development, volunteerism, and spreading a message that all people should have an opportunity for their voices to be heard and to succeed,” said Enterprise, Consumer and GWIM Marketing Executive Meredith Verdone, who also serves on the board of directors for the Ad Council.
Our diversity is our strength
We’re a diverse company ― more than 50% of our global workforce is female and more than 40% of our U.S. workforce is racially or ethnically diverse. We’re also an inclusive company ― our benefits reflect the diversity of our employees, including 16-weeks offered for all parental leave; and development programs focused on advancing diverse talent, like our Diverse Leaders Sponsorship Program and the my D&I Development Program. Further, our courageous conversations continue to encourage open dialogue among our employees and community partners about issues of diversity and inclusion, providing space and support for employees to understand and learn from each other.
“The diversity of our workforce, coupled with the benefits and programs we offer to all employees, makes us a leader in diversity and inclusion among our peers and across industries,” said Chief Diversity & Inclusion Officer Cynthia Bowman. “The Ad Council shares our unwavering commitment to reinforce the importance of embracing diversity and inclusion, and reminds us that there’s always more we can do to ensure all employees feel like they matter.”
We’re making inclusiveness a priority on a daily basis through our wide array of employee offerings. Our employee network helps to broaden views of diversity; our managers are trained to empower their team members by facilitating open and honest conversation and our Learning Hub makes Diversity & Inclusion sessions readily available throughout the year.
Together with our partners, we are strengthening our company by valuing teammates and each other for who we are.